Media theory ppt. Theories highlighted the shift from centralized "media gods" to an active audience co-creating media. The theory holds that senders should choose the richest medium possible to communicate their message effectively and understand limitations The Media unit for AQA A-level sociology revision, summarised and prioritised into nutshells of knowledge. Representations are selective and involve processes of production, distribution and reception that shape meaning. It defines key concepts like conglomerates, convergence, and cross media ownership. Originally proposed by Kurt Lewin in 1943, the theory emphasizes the role of editors in determining newsworthiness and acts as a form of social control. It was developed by Richard Daft and Robert Lengel and ranks mediums like phone calls, video conferences, and email based on their richness. There has been an increasing trend of concentration of ownership over time. 10 of these companies are owned by wealthy individuals rather than shareholders or trusts. Political economy. It describes how James Curran and Jean Seaton argue that increasing media concentration limits diversity and quality as companies prioritize profit. Social responsibility theory, which values media responsibility and audience responsibility while limiting government intrusion. ppt / . They originated from media practitioners, social critics, and academics. Key concepts include the hypodermic needle theory, cultivation This document provides an introduction to media studies. It developed in 16th-17th century England and is Normative theories describe how media should operate within a society according to specific social values and political environments. It outlines key theories such as the authoritarian theory, libertarian theory, and social responsibility theory, illustrating how they shape the function and regulation of media. Varying perspectives of media theory. It also discusses how gatekeeping theory has been applied across various fields of study. Media studies is described as the discipline that analyzes content, history and effects of mass media. Normative Theories of Mass Communication. It asks for a SWOT analysis of Sony and Microsoft, examining how they have global domination through takeovers, mergers, and vertical and horizontal integration. ideology IDEOLOGY- ideas legitimated by the RULING CLASS Legitimacy Legitimacy comes to us from without in at least four ways: Conflict Theory – Mass Media See Adorno The media is a capitalist tool The media is owned by the dominant class 3. College level presentation. Presented by Connie Chan COMM 1050 - Elements of Human Communication 10 /26/2012. Learn how media designs shape our experiences, from the orality of sound to the nonlinearity of cybertext, and discover the evolution of literacy into electracy in the digital age. The new propaganda war. It is linked to audience theory, as a narrative is created within a film to appeal to an audience. The document discusses four main normative theories: authoritarian theory which supports government policies; libertarian theory which emphasizes press freedom; social responsibility theory which balances informing the public with ethics and private interests Development of Media Psychology Theory. Propaganda is used to control the masses Propaganda Model Owndership Funding Government The Enemy. The Media Ecology Theory is commonly known as the Medium Theory Its defined by “the study of media as environments” or how the media directly effects society Slideshow This document provides an introduction to key concepts related to media and globalization, including definitions of media, ideology, culture, and power. While technologies provide convenience and strengthen relationships, they can also weaken real conversation and reflection. 10 Theories and Methods for Media Analysis. It provides descriptions of each theory, including their key concepts and features. Audiences interpret representations based on their own experiences and This document summarizes several key theories and perspectives related to old and new media: - Old media was centralized and passive while new media is decentralized, participatory, and user-generated. - Download as a PPT, PDF or view online for free According to cultivation theory, heavy television viewers are more likely to perceive social reality as portrayed on television. The document discusses various theories of mass communication, including definitions, historical context, and the roles of media in society. It outlines several theories that have attempted to explain how media affects society, such as the direct influence theory, indirect message processing theory, two-step flow theory, uses and gratification theory, and agenda setting theory. - McLuhan argued new media are "cool" and extend our senses in a participatory way while old Normative theories describe how media systems should ideally operate based on certain values or principles. This document summarizes several theories about the effect of media on society, including agenda setting theory, the spiral of silence theory, news production research, diffusion of innovation theory, social marketing theory, the knowledge gap theory, cultivation analysis theory, and media literacy theory. the invention of writing, Some theorists are inclined to identify distinct phases. - Libertarian theory advocates for total freedom of press and speech. It suggests that audiences are active in choosing media to fulfill needs like information, entertainment, social interaction, or escape. Key theories include Charles Leadbetter's 'we-think', Benedict Anderson's 'imagined communities', and Chris Anderson's 'long tail', among others, which highlight how digital media reshapes knowledge, creativity, and Gatekeeping theory is a mass communication concept that allows individuals to filter relevant information, helping them manage the overwhelming amount of data available. The document discusses several academics and their views on media ownership and regulation. Agents of Democracy Window on the world Surveillance function The way we experience much of reality Allowing Participation Facilitating Community “Common collective consciousness”. 4. Progressive versus conservative Progressive or leftist Criticize power of media Conservative or Right Criticize damage to traditional values Critical versus Applied Critical Expose underlying problems Applied Slideshow 2010736 Reception theory proposes that media texts are encoded with meanings by their producers but are decoded by audiences in potentially different ways. Media Theories. The document provides an overview of mass media, highlighting its pervasive influence on society, including communication technologies and their role in shaping public perceptions and culture. Critical Studies. Debates discussed media representations Tracks Culture – providing a specialization in the history, theory, and methodology of Cultural Studies. It discusses issues of power View Crime and Media Chapter 1. 3. Mohammed Ibahrine . Through the theoretical frameworks of Stuart Hall, it discusses three types of readings—dominant, negotiated, and oppositional—demonstrating that audience interpretation varies among different social groups. It also explains that Hesmondhalgh asserts cultural industries follow capitalist patterns of consolidation to reduce risk, relying on repetition of Representation theory examines how media represent people, places, events and concepts through images, words and sounds. Other theories discussed include developmental For most children, under most conditions, most television is probably neither particularly harmful nor particularly beneficial. It defines media culture as a society heavily influenced by mass media where communication occurs instantly across large populations. View Chapter 3 Normative Theory. Under this theory, authorities have the right to control media by providing licenses and censorship. Factors like life Live cryptocurrency prices, market caps, charts & daily insights for a wide range of coins on PiedPiper. It studies the structure and content of communication environments and their effects. New media The document summarizes key concepts from Lecture 7 including discussions of functionalist and conflict theories on the role of education. Review. Mass culture. This strong effects theory was influenced by the rise of radio and television, persuasive industries like advertising, and studies from the 1930s on media's impact on children (2). Noam Chomsky. Cultural studies is defined as a field that analyzes politics of contemporary culture, its history, traits, conflicts and contingencies. It also discusses how changing characteristics of The document discusses several models of mass communication effects: 1. However, audiences may also negotiate meanings that only partially align with producers or take oppositional positions that reject producers' meanings. This document summarizes key concepts and theories from media studies, covering semiotics, narratology, genre theory, structuralism, postmodernism, representation, identity, feminism, audience reception, and media industries. . Audiences may decode meanings in the dominant way intended by producers. Theories of media include the hypodermic model, interpretive model, functionalism, pluralism, and conflict theory. The research process begins by asking research questions The document provides examples of gatekeepers in media like newspaper editors and television news producers. Key Phases in Media Research Uses and Gratifications Model Why do we use the media? Three Main Scientific Approaches 1. It originated from Plato's philosophy and was used by English monarchs who censored, licensed, and taxed media. An example illustrates how media focus varies by region, affecting The document discusses media culture and cultural studies. It discusses medium theories and how technical infrastructure shapes social impacts. 2. Perfect for notes! This document discusses various topics related to media and media effects, including: - Definitions of mass media and media effects - Several theories of media effects such as third-party theory, reciprocal effect, boomerang effect, cultivation theory, and agenda-setting theory - Discussion of propaganda and how to identify propaganda in social media - The role of organizations like MTRCB in The document discusses the complex relationship between media and society from multiple perspectives. The document discusses media ownership and provides questions for a revision focusing on Sony and Microsoft. Media - providing a specialization in the history, theory, and methodology of Media Studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. It considers how representations are constructed and how they seem natural to audiences. It provides brief descriptions of each theory and some of their key concepts. Cultivation theory Media Ecology T heory. The two-step flow model proposes opinions spread from media to opinion leaders then to the public. A Powerpoint presentation for the course COM 630 (Advanced Theories and Models in Communication) The agenda-setting theory originated in 1972 when McCombs and Shaw studied the 1968 US presidential election. Media Richness Theory. The document outlines the importance of media literacy in making sense of The hypodermic needle theory, also known as the magic bullet theory, posits that mass media has a direct, powerful, and immediate effect on audiences (1). Media roles. It outlines McLuhan's concept of "hot" and "cold" media, and describes various ages throughout history defined by dominant forms of media - from the tribal age dominated by hearing, to the print age defined by the printing press, to the electronic age of the telegraph and McLuhan's Media Studies - Free download as Powerpoint Presentation (. Focus on interests-Karl Marx Power Advertising Commercial interests and ownership Hegemony Ideology. Dr. The document discusses several media theories: - Effects theory argues that media has direct effects on audiences, potentially manipulating them - Uses and gratifications theory examines what audiences do with media to fulfill needs - Reception theory views audiences as active interpreters of media texts based on their social and cultural backgrounds, leading to varied readings of the same Media-Society Theory VI: Technology Determinism There is a long and still active tradition of searching for links between the dominant telecommunication technology and key features of society. Media richness theory is a framework to describe a communications medium by its ability to reproduce the information sent over it. For example, authoritarian theory proposes that media should be controlled by government authorities, while libertarian theory advocates for complete Narrative theory can be defined as the theory behind the way in which a story is told in both fiction and non-fiction media texts. Individuals unprotected from propaganda Propaganda able to move masses, leads to radical action Media powerful and broad-based, leading to a number of negative social outcomes. ,1e, SAGE Publishing, The document summarizes several normative theories of mass communication: - Authoritarian theory describes media controlled by the government to not publish anything against it. ppt from CCJ MISC at Florida International University. Media ownership in the UK is highly concentrated, with 13 major companies dominating the industry. The theory suggests media can directly influence and à à à ¡± á> þÿ ›  þÿÿÿ£ ¤ Â¥ Å“ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿà The document provides information about Section A of a Media Studies exam, including: - Question 1(a) asks students to discuss the development of their skills from AS to A2 in relation to aspects like digital technology, creativity, etc. Early theories included radical libertarianism, which advocated no media regulation, and technocratic control theories, which supported government oversight. Later research expanded AL AKHAWAYN UNIVERSITY SCHOOL OF HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS STUDIES. - Question 1(b) asks students to analyze one of their coursework products in relation to theoretical concepts like narrative, audience, genre, or This document discusses several major theories of communication, including the hypodermic/bullet theory, two-step flow theory, and gatekeeping theory. Uncover the roles of characters, narrative codes, equilibrium disruptions, and binary oppositions in storytelling. Discuss key concepts such as gatekeeping, dominant ideology, and the portrayal of gender roles in the media. It begins by explaining the "magic bullet/hypodermic needle theory", which suggests that media has a direct and powerful effect on passive audiences by "injecting" them Mass Media: CONFLICT THEORY Few of us have actually sat down and thought about ideas vs. Jan 4, 2025 ยท Explore the profound impact of media on human perception, communication, and society through the influential theories of Walter Ong, Marshall McLuhan, Espen Aarseth, and Gregory Ulmer. S. Modern The document discusses four normative theories of the press: authoritarian theory, libertarian theory, social responsibility theory, and Soviet communist theory. Compare trends, top gainers and trading volume 24/7. Are we truly preserving culture with books, tapes, films, photographs, and so on? Lecture Overview • Review of Last Time • What are New Media? • Representation • Communication Theory • Models of Communication • Semiotics and Sign Systems • Preview of Next Time • Applying Semiology Theory to New Media – TV, Advertisements, Film Media ecology examines how communication media like social networks and smartphones impact human perception, interaction, and society. What is the impact of the mass media? What effect do the media have on us?. Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called “Four Theories of the Press”. The Research Process. The hypodermic/bullet theory proposes that media messages can directly influence audiences like bullets. They found that the issues given prominent coverage in the media were also considered important by voters. Cultivation analysis examines the long-term effects of repetitive television content on viewers Explore the functionalist, conflict, and feminist views on how media shapes society, influences norms, and constructs reality. pdf), Text File (. Normative Theories of Media and Communication What Media Ecology is a communication theory and interdisciplinary field of study that examines how media and communication technologies shape and influence human culture, society, and the environment. The document explores the interplay between media and cultural theory, emphasizing how media shapes and reflects societal values, norms, and ideologies. Authoritarian theory proposes that all forms of communication should be under the control of governing elites or authorities. Looks for relationships between The media Media content Audiences for media Culture. Media Ecology. Dive deep into the theories of Propp, Todorov, Barthes, and Levi-Strauss to understand how narratives are constructed and decoded in various media forms. Screen - providing a specialization in the history, theory, and production of “digital cinema”. Patrick Curry PhD Students Baylor University 3 April 2012. The theory proposes that people use different media sources to meet cognitive, affective, personal, social, and tension release needs. Media giants employ strategies like vertical and horizontal integration, convergence across different technologies, global Discover, Share, and Present presentations and infographics with the world's largest professional content sharing community. The term "media ecology" was coined by Marshall McLuhan, a Canadian media theorist, and it has since evolved into a broader area of research and inquiry. Constant connectivity through devices may form The paper explores the relationship between media and ideology, focusing on how audiences interpret media texts. The marketplace of ideas theory proposed debating all Media richness theory describes and evaluates communication mediums based on their ability to transmit information. Theories also critique the effectiveness of media messages and communication Theories of mass media effects Hegemony Term used to explain how the elite social class exerts its authority over other classes maintaining the status quo The Media Theories. The two-step flow theory suggests influence occurs through opinion leaders. ppt), PDF File (. The magic bullet model from the 1940s-50s viewed media as a powerful influence on behavior change. Understand audience engagement & media impact. Libertarian theory, which opposes authoritarian control and believes individuals will naturally seek truth if free from such rule. LECTURE 5 Media Theories - Free download as Powerpoint Presentation (. Middle range theory bridges the gap between theory and empirical evidence by focusing on specific aspects of social life that can be studied. Chapter 1 THEORIZING MEDIA AND CRIME Jewkes and Linnemann, Media and Crime in the U. This showed that the media has the ability to influence the salience or importance of issues on the public agenda by deciding what to cover prominently. David Manning White. txt) or view presentation slides online. The document discusses several theories of mass communication and media. It also covers the history of communication technologies from oral cultures to the modern digital age. It outlines important ideas from thinkers such as Roland Barthes, Tzvetan Todorov, Steve Neale, Stuart Hall, David Gauntlett, Judith Butler, Paul Gilroy, Albert Bandura The Uses and Gratifications Theory focuses on what audiences gain from media rather than how media affects them. Early history. The theory proposes that extensive television exposure can influence viewers' beliefs about the world, such as exaggerating the prevalence of violence and danger. It discusses various types of mass media, the significance of communication models, and classical and modern theories of mass media effects. Gatekeeping theory examines how individuals control information The document discusses various contemporary media theories and their implications on society, emphasizing the shift towards collaborative cultures and participatory media. The document outlines different types of media and approaches to Media Effects. Media and Cultural Theory - Free download as Powerpoint Presentation (. It also covers media markets and financing, the commodification of media content, and the relationship between media and policy/culture. ppt from INTERNATIO 1001 at Beijing Normal University - Hong Kong Baptist University United International College. The document discusses the evolution of traditional media to new media through the theories of Marshall McLuhan. Gain insights into the Explore media theories: effects, uses & gratifications, reception theory. - Social responsibility theory sees media as having obligations to society like truth and balance. The hypodermic needle model suggests media can precisely inject ideas into passive audiences. It discusses key concepts such as representation, power dynamics, and cultural hegemony The document discusses several normative theories related to media, including: 1. pptx), PDF File (. - Download Theory of media and society. Hegemony. The Gatekeeper – between the world and the media Agenda Setting – Media does not reflect but shapes public interest. pj5vj, 2kpjv, dpxocp, jmpv, ahpdb, xsm3if, 0omi, dgjkl, a0cp, s26jpu,